We sell ideal cut to premium cut diamonds and can give you quotes on any diamond you may be looking for at very competitive prices. Our diamonds are unmatched in precision, beauty and perfection in cutting. They offer edge-to-edge “electric” brilliance with explosions of white and the fire of the rainbow spectral colors even in low light conditions from across the room at a party or a candle-lit restaurant. It’s the superior quality of the cut that delivers this high brilliance, fire and sparkle by returning the maximum light back to the eye. They quite simply outshine the competition and at prices that will beat their best prices!

THE DIAMOND’S STORY
For centuries, diamonds have been desired as symbols of magic, passion and success. These fascinating gems hold a mystery like no other material object. Billions of years in the making, they hold a deep romantic mystery that lies within the heart of every gemstone.  The name diamond comes from the Greek “adamas” meaning “invincible”.  Originally thought to be “Tears of the Gods,” diamonds were believed to hold mysterious qualities and possess supernatural powers.Every diamond’s story begins billions of years before it arrives in the jeweler’s showcase. Diamonds start out as molten magma 100 miles below the surface of the Earth. In a few cases, tremendous temperatures, pressure, and time compress the magma and crystallize it, forming diamonds. Sometimes, the pressure forces those diamonds toward the surface of the Earth. Only a very few make it to the surface; but many more can be found in mines hundreds of feet deep. The largest mines are located in Botswana, Russia, and Canada, but diamonds have been found in many areas throughout the world including the United States.

To produce one carat of diamonds, miners sift through approximately 200-250 tons of ore. The average size of the diamond coming out of a mine is .10 carats, and even then, only 20% of mined diamonds are gem quality.

Those diamonds that are deemed gem quality are then sorted based on size, shape, quality, and color. The sorted gems are sold at an invitation-only sale held only 10 times each year. From there, diamonds undergo an exhaustive cutting and shaping process before being placed into a setting. And much of this process is still done by hand by a few master gem cutters.

The Diamond’s Fingerprint
It’s a fact. Every diamond is different. Their attributes combine in countless ways to create each gemstone’s unique “fingerprint.” But these attributes also determine a diamond’s value, so you’ll have to decide which factors are most important to you to find the diamond that’s perfect for both you and your budget.

The Four Cs

Cut
Of all the Four Cs, Cut has the greatest effect on a diamond’s beauty. In determining the quality of the cut, the diamond grader evaluates the cutter’s skill in the fashioning of the diamond. The more precise the cut, the more captivating the diamond is to the eye.

Color
Color Gem-quality diamonds occur in many hues. In the range from colorless to light yellow or light brown. Colorless diamonds are the rarest. Other natural colors (blue, red, pink for example) are known as “fancy,” and their color grading is different than from white colorless diamonds.

Clarity
Diamonds can have internal characteristics known as inclusions or external characteristics known as blemishes. Diamonds without inclusions or blemishes are rare; however, most characteristics can only be seen with magnification.

Carat
The carat is the diamond’s physical weight measured in metric carats. One carat equals 1/5 gram and is subdivided into 100 points. Carat weight is the most objective grade of the Four Cs.